Do you ever say “yes” when you want to shout “NO”? 

Are you really in control of your life or does your shame, fear, insecurity, or magical thinking dictate your health, finances, relationships, or career?

Do you continually make choices that you know don’t serve you?

Your present is a result of the choices you made yesterday.

Your future will be determined by the choices you make today!


If you want to create a life beyond your wildest dreams, then the time is now to live inside the structure of Every Choice Matters!

Your unclaimed shadows -- the negative thoughts, fears, and beliefs that live in your unconscious -- control your actions, non-actions and literally every choice you make. They determine how much success, joy, fun, love, or suffering you will endure or experience.  Ultimately your shadow impacts and eliminates your ability to make high-level choices.  But you don’t have to allow your shadow to be in control of your life.  You don’t have to remain asleep at the wheel.  Instead you can get back into the driver’s seat and start consciously creating a life that will propel you to the directions of your dreams!

In Every Choice Matters, you examine the major aspects of your life -- your relationships, finances, body, health, career, physical surroundings, family, friends, fun, and leisure -- to determine what is standing in the way of that which you most desire. You will:

  • Increase your level of consciousness and wake up to really see what is controlling your life.
  • Examine the thoughts, beliefs, behaviors, patterns, excuses, justifications, actions, nonactions, and choices that lead your further away instead of closer to living a life you will love. 
  • Be guided through each and every area of your life to uncover what your shadows are, their impact, and how to transform them.
  • Discover the unconscious patterns and habits that rule your life.
  • Identify your greatest goals and desires.
  • Train your unconscious to be your greatest ally instead of your enemy.
  • Be supported in taking powerful, consistent, accountable action each week and live inside a structure that guarantees your success.
  • Experience tremendous shifts in both your inner and outer worlds.

By shedding light on what lies at the root of your choices, you will be able to make new choices -- choices that empower you, inspire you, and deliver you an unimaginable future.

You don’t have to wait another day to change your life! You don’t have to live outside the life you desire, looking in and aching for what you want!

Experience the joy, freedom and exhilaration of your new future with every choice you make and every action you take.

For help registering or if you have other questions,
write to us at
or schedule a free info session
or call (800) 780-9198 x703
Outside the U.S. call (619) 609-0535 x703


To ensure that you create lasting change in your life, you’ll receive:

  • Twelve live, interactive 90-minute course sessions (accessible by phone or webcast) including instruction & interactive exercises
  • Unlimited access to recordings of all of the course sessions (listen online or download the mp3 files to your mobile device)
  • Twelve worksheets & weekly coaching assignments
  • Program accountability buddy
  • Certified Integrative Coach as your personal mentor
  • Three Small Group interactive sessions
  • 24/7 access to private course website
  • Private Facebook group


September 27 - December 13, 2016


One lump sum payment of $1,750 or three monthly payments of $605 each

For help registering or if you have other questions,
write to us at
or schedule a free info session
or call (800) 780-9198 x703
Outside the U.S. call (619) 609-0535 x703


This has got to be one of the best, if not THE best, and most thorough transformational programs in the world, hands down. I'm in awe of all the thought, time, effort, and love that went into creating this program so that we could become the highest version of ourselves.” ~ Tristan, California

“I would describe my experience with Every Choice Matters as transcendent. Every area of my life has been deeply touched. The greatest thing about the class and The Ford Institute team is that they're ready and willing to go to almost any length to attend to your boldness. The course will push you to be all you can be in a fairly condensed amount of time - that's part of the magic – and you get back much more than you put in.” ~Andy, Texas

“I feel more settled in my own psyche. Rather than being so reactive and run by my fears, I'm calmer, more mindful, more reflective, and kinder to myself and others. I'm happier and lighter.  This work has made me a better partner, parent, and friend.” ~ Sandra, Michigan

“I really love this program. The program is brilliantly set up, it moves you to action, and I acquired amazing life tools.”
~ Yolanda, Tennessee

“I met my husband just eight weeks after finishing the class, and that is not a coincidence. This process is so powerful and effective. Even as a licensed therapist I have not seen anything that is as effective.”  – Carolyn, California

For help registering or if you have other questions,
write to us at
or schedule a free info session
or call (800) 780-9198 x703
Outside the U.S. call (619) 609-0535 x703

More Details

  • Course sessions are held every Tuesday at 5:00 PM Pacific/8:00 PM Eastern, conveniently scheduled in the evening Pacific time to accommodate working students.
  • Every Choice Matters is delivered through the cutting edge MaestroConference and Instant Teleseminar teleconference platforms, which accommodate both traditional carrier and VOIP (Voice Over Internet Packet) phone technologies.  No matter where you are in the world, this system can allow you to easily and inexpensively take part in live class sessions.  Dial in each week from the comfort of your own home or office and be connected with students and faculty from around the world. 
  • Attendance is expected but if you miss a call, recordings as well as other resources are available on a private course website.
  • All homework is easily submitted via web platform.

If you are interested in the Breakthrough Shadow Coaching Training, Every Choice Matters is a required program.