Julie Stroud is a shadow expert, consultant, trainer, and coach who expertly guides individuals and organizations to discover and experience new realities and extraordinary possibilities.

Julie is President and Chief Operating Officer of The Ford Institute, a training and education company which awakens and empowers individuals and organizations throughout the world by providing proven tools, perspectives, knowledge, and coaching that support people to develop authentic, abundant, joyful, and fully integrated lives.

After Julie joined the staff of The Ford Institute in 2006, she ascended from Administrative Assistant to Structure Queen to Executive Assistant to Chief Operating Officer and ultimately to President and Chief Operating Officer. She worked closely with Ford Institute founder, the late Debbie Ford, on the body of work that now serves as the foundation of The Ford Institute’s unique and revolutionary approach. She was a frequent guest on Debbie Ford’s Hay House Radio Show and she earned a Producer credit on The Shadow Effect documentary. Julie was hand-picked and personally trained by Debbie Ford to lead The Ford Institute and continue the legacy of this life-changing work.

Julie has a long history of turning people’s visions and dreams into reality. Her special talents of quickly synthesizing and distilling large amounts of information and translating ideas and creative inspiration into plans of action contributed significantly to her success in the nearly two decades she spent as a non-profit administrator, university administrator, and then project manager for a game company and a digital entertainment company. Her life transformed when she realized she could apply these same talents to her personal life. She discovered the tools and processes to access and activate new realities through her training as a Certified Integrative Coach at The Ford Institute and her training ignited a passion in her to equip other people with transformational tools they could use to create a life beyond their wildest dreams.  

Julie’s primary areas of focus at The Ford Institute include program development and delivery, event production, product development, technology strategy, business processes, and project management. She places a high value on innovation, planning, organization, impeccability, productivity, and effectiveness.

A graduate of UC Santa Cruz, Julie lives in Berkeley, California. She is a self-proclaimed nerd, an identical twin, a pop culture enthusiast, a foodie, a wordsmith, a cat lover, a fan of musicals, a travel aficionado, and has an avid interest in online communities.


"Julie is a pillar for transformation. Honest yet compassionate, she will ask you questions that no one else will." ~  Sharon, Montreal

"Julie's professionalism, dedication and passion for this work shines through everything she does. She sets the bar high for me to follow. She lives and breathes this work and it’s inspiring. Her heart shines through all she does." ~ Mark, New York

"Julie is a very special soul. I admire her integrity, gentleness, sincerity, and humility. With a heart of gold, a hand of support, and a dedication that gets things done, she creates a tremendous amount of safety for growth." ~ Jennifer, Minnesota

"Julie is one of the most reliable, loving, and caring souls I have ever met in life. She is so present and supportive. I have so much love for this woman!" ~ Carol, California