Are you ready to stop saying “yes” when you want to shout “NO”? 

Are you ready to take control of your life or stop letting your shame, fear, insecurity, or magical thinking dictate your health, finances, relationships, or career?

Are you ready to stop making choices that you know don’t serve you?

          Your present is a result of the choices you made yesterday.

          Your future will be determined by the choices you make today!

By shedding light on what lies at the root of your choices, you will be able to make new choices -- choices that empower you.

If you want to create a life beyond your wildest dreams, then it is time to start living like Every Choice Matters: Choose U!

How do you do this?

At The Ford Institute we talk about your unclaimed shadows -- the negative thoughts, fears, and beliefs that live in your unconscious -- which control your actions, non-actions and literally every choice you make. Your understanding and relationship with these shadows shape how much success, joy, fun, love, or suffering you will endure or experience. 

When they aren't understood, your shadows operate in the background, controlling your life. But they can only control you as long as you're asleep at the wheel.  Don't wait another day to wake up and start to consciously create a life that will propel you in the direction of your dreams!

Diving into Every Choice Matters: Choose U! opens the door to radical transformation in a container that provides accountability and structured support. It provides a framework in which to examine and understand the major aspects of your life -- your relationships, finances, body, health, career, physical surroundings, family, friends, fun, and leisure -- and guidance on identifying what is standing in the way of what you desire most. In this 12-week program, you will:

  • Increase your level of consciousness and wake up to really see what is controlling your life.
  • Examine the thoughts, beliefs, behaviors, patterns, excuses, justifications, actions, nonactions, and choices that lead your further away instead of closer to living a life you will love. 
  • Be guided through each and every area of your life to uncover what your shadows are, their impact, and how to transform them.
  • Discover the unconscious patterns and habits that rule your life.
  • Identify your greatest goals and desires.
  • Train your unconscious to be your greatest ally instead of your enemy.
  • Be supported in taking powerful, consistent, accountable action each week and live inside a structure that guarantees your success.
  • Experience tremendous shifts in both your inner and outer worlds.

The life you've dreamed of is yours to embrace.

Don't wait another day to step through the door of Every Choice Matters: Choose U! and into a new world where you are firmly in control of your new future. Experience the joy, freedom and exhilaration of your new future with every choice you make and every action you take.

For help registering or if you have other questions,
write to us at


To ensure that you create lasting change in your life, you’ll receive:

  • Twelve course sessions including instruction & interactive exercises
  • Unlimited access to recordings of all of the course sessions (listen online or download the mp3 files to your mobile device)
  • Twelve worksheets
  • Twelve weekly coaching assignments
  • Program accountability buddy
  • Three Small Group interactive sessions
  • 24/7 access to private course website
  • Private Facebook group


May 14 - July 30, 2018


One lump sum payment of $1,199 or three monthly payments of $425 each

For help registering or if you have other questions,
write to us at


This has got to be one of the best, if not THE best, and most thorough transformational programs in the world, hands down. I'm in awe of all the thought, time, effort, and love that went into creating this program so that we could become the highest version of ourselves.” ~ Tristan, California

“I would describe my experience with Every Choice Matters as transcendent. Every area of my life has been deeply touched. The greatest thing about the class and The Ford Institute team is that they're ready and willing to go to almost any length to attend to your boldness. The course will push you to be all you can be in a fairly condensed amount of time - that's part of the magic – and you get back much more than you put in.” ~Andy, Texas

“I feel more settled in my own psyche. Rather than being so reactive and run by my fears, I'm calmer, more mindful, more reflective, and kinder to myself and others. I'm happier and lighter.  This work has made me a better partner, parent, and friend.” ~ Sandra, Michigan

“I really love this program. The program is brilliantly set up, it moves you to action, and I acquired amazing life tools.”
~ Yolanda, Tennessee

“I met my husband just eight weeks after finishing the class, and that is not a coincidence. This process is so powerful and effective. Even as a licensed therapist I have not seen anything that is as effective.”  – Carolyn, California

For help registering or if you have other questions,
write to us at

More Details

  • This is an online program with course materials right at your fingertips through your mobile phone, tablet, or computer.
  • Recordings, worksheets, and assignments are posted to the private course website every Monday at 9:00 AM Pacific/12:00 PM Eastern.
  • Individual and small group calls are held on the MaestroConference and Instant Teleseminar teleconference platforms which accommodate both traditional carrier and VOIP (Voice Over Internet Packet) phone technologies.  No matter where you are in the world, this system can allow you to easily and inexpensively take part in live sessions.  Connect from the comfort of your own home or office and be connected with students and mentors from around the world.
  • All homework is easily submitted via web platform.

If you are interested in the Breakthrough Shadow Coaching Training, Every Choice Matters is a required program.